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Are you aware of the connection between understanding animal behavior and successful marketing campaigns?
Check out my short book review of “The Human Animal” and learn how understanding animal behavior can make your marketing more successful.
The Human Animal is a really good book that examines how humans have developed over time and how their ancient behavior still exists today.
When you look at how humans like to be in groups, how they live and also their desire to eat meat, all of that behavior comes from the animal instinct of humans.
The Human Animal is a really good book to read when you want to create marketing campaigns that can tap into the animal nature of humans.
Read this book when you get a chance.